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Hipólito Giménez Blanco

I build martech, brands, and the systems behind them.

I'm Hipólito Giménez Blanco. CEO at Growketing — I help corporates, SMBs, and regional startups grow: from seed to series B (Deel, Crehana, Fanatiz, Sirena) and clients like OMINT, Hipotecario Seguros, Banco Hipotecario, Balanz, and Hertz.

I've been at the intersection of marketing, code, and product since age 12. Stops at Cuatro Cabezas, Wunderman, and Cuko (BBDO). Founded Pow (2012) and SPICE (2018). Lecturer at Universidad Austral. Member of the Entrepreneurs' Organization (EO) Argentina chapter.

I cook, ride bikes, run. The small details make the difference.

Curriculum Vitae

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Growketing

2020 — now

Co-founder & CEO

Co-founder & CEO of Growketing alongside Matías Carrillat and Federico Buciak. Growth marketing agency with +60 people and +60 active clients, specializing in growth, data, creativity and technology applied to business. +100 LATAM clients, from regional startups (Deel, Crehana, Zenvia) to corporates (Banco Hipotecario, Hertz, Clarín, Virgin Mobile).

SPICE

2018 — now

Founder

I founded SPICE in January 2018 — an e-commerce consultancy that designs and develops the client's digital channel and builds the in-house team that runs it. We stay on as advisors with a monthly retainer. 4-person team, +10 active clients at peak. Cases: WOLKE (leader in premium massagers), Fernet Branca (Arte Único), Yuhmak and Alparamis.

Pow

2013 — 2017

Founder

I founded Pow in 2013 as a digital production company and turned it into full commerce — we ran +15 e-commerce stores for leading apparel and tech brands (tech, sales, marketing, customer service and logistics) as the client's digital extension. Cases: El Burgués (brand co-creation), Bowen, Jazmín Chebar, Markova, Prune, Paula Cahen D'Anvers, Ay Not Dead, Pasotti and Kodak.

Cuko (BBDO)

2011 — 2012

Technology Director

Technology Director at Cuko — the digital startup of BBDO Argentina (Pablo Caparra and Javier Guía). Led in-house and external teams building campaigns, platforms and digital product. Lápiz de Platino and Oro Interactivos for work on Casancrem (Danone), Bon o Bon (Arcor), Clear (Unilever) and Alto Palermo.

Wunderman

2007 — 2010

Developer → Project Manager

Developer and later Project Manager for Microsoft, Nokia, Coca-Cola, Fanta, Johnson & Johnson, and Sadesa. Led projects for Microsoft's SMB segment across Latin America.

Cuatro Cabezas

2005 — 2007

Developer

Developer at Datafull.com while studying Business Administration at University of Buenos Aires. First full-time job.

Origins (1998-2005)

1998 — 2005

Founder & Freelancer

Started at 12. PeruEmulation.com and EdonkeyArgentina.com.ar — online communities when "online community" was still a weird concept. At 13 already freelancing as a web designer.