Writing

In the oven

I write more in private than in public. These are the topics simmering — some will come out as short notes, others as essays.

• Why the marketing-code-product hybrid matters more than any of them alone

  A thesis on the hybrid operator as competitive advantage in modern growth.

• 20 years founding in Argentina: what changed and what didn't

  Raw notes from PeruEmulation to Growketing.

• The day The Apple Boy went viral

  Organic distribution before the algorithms. What I learned being the viral.

• Pow → SPICE: doing it vs. teaching how to do it

  Why the consulting model has to evolve from full-service to enabler.

• Marketing operations for non-technical founders

  What I see every week at Growketing that nobody writes about.